Tendr

Brand Identity System

Commit to curiosity.

Tendr transforms boat discovery into pure entertainment. Inspired by the familiar rhythm of swipe culture, the platform invites users to scroll, swipe and obsess over vessels simply for the joy of it. No pressure. Just curiosity.

The identity reimagines the visual language of boating through a bold colour palette, expressive graphic devices and contemporary typography, creating a brand that feels playful, optimistic and instantly recognisable. Designed as a flexible system for digital-first experiences, every interaction captures the excitement of discovery and the anticipation of finding your next match.

A dark blue background with a light blue heart-shaped outline and the word 'Tendr' in light blue text.
A smartphone placed on a white bench displaying a webpage about the Riva Aquariva boat, with part of a small boat visible in the background.
A person sitting on the wooden floor reading a book, with only their legs visible, wearing beige pants and socks. A wooden chair with a woven seat and backrest holds a laptop displaying a dating app, with a river scene on the screen. To the left, a small side table with stacked books. A blank white wall with two framed artworks, one blue and geometrical, dominates the background.
A person with a light-colored shirt is driving a vehicle with a wooden dashboard and black gauges. The person's hands are on the steering wheel, and they are wearing blue shorts. The windshield shows some raindrops and a blurred view outside.
A collection of six social media cards featuring boating and travel themes, with text such as 'Find your next crush,' 'Your new guilty pleasure,' and 'Scroll less. Swipe more.' on a dark background.
Close-up of a sailboat's deck showing ropes, a wooden hatch, and a portion of the hull with water reflections.
Close-up of a blue zip-up fleece jacket with a book titled "Tendr" resting on it.
A purple bag with a pink heart and the word "Tendr" printed on it, placed on a woven rattan chair in front of cream-colored curtains.