Soulsome

Brand Identity System & Packaging Design

We had the pleasure of creating a scrumptious new companion for the branding and packaging design suite for Soulsome, an organic and activated nuts & seeds brand. The custom logo type we developed is paired with a playful nutty accent, adding a subtle point of difference while inviting a fun and approachable tone.

The brand's visual language draws from the natural tones and textures of the ingredients, blending earthy, grounded elements with vibrant accents to create a dynamic and engaging identity. This thoughtful approach ensures that the brand feels both nurturing and bold, effortlessly adaptable across a variety of touchpoints.

As part of the design language, we also created a set of unique abstract illustrations of the product, which now form a secondary visual language throughout the brand architecture, bringing a sense of consistency and character to the overall identity.

Learn more at Soulsome

Brand identity design for Soulsome, creating a warm and contemporary visual identity that reflects mindful living, wellbeing and meaningful connection.
Brand identity design for Soulsome, creating a warm and contemporary visual identity that reflects mindful living, wellbeing and meaningful connection.
Stacked business cards with a beige abstract shape background, displaying the name Benjamin Popp, founder, with contact information including an email and phone number.
A brochure displaying different flavors of nuts and seeds in transparent containers with colorful labels, and text about organic, activated nuts and seeds.
Packaging box for a snack with a cut-out of a nut and leaves. The box features bold text that reads 'The perfect snack for a snack' and additional smaller text about organic activated nuts. The brand name 'soul. some' is at the top.
Red chili peppers, cashew nuts, walnuts, and sunflower seeds scattered on a light beige surface.
Two jars of mixed nuts and seeds labeled 'Sweet Chilli' and 'Chipotle', a red chili pepper, a dry branch with an orange pepper, and a grey cinder block on a pink background.
A hand holding a glass jar of mixed nuts with a pink and orange label reading "Sweet Chilli Nuts & Seeds".
A red chili pepper leaning against a rough white rock, with an orange packet of Soul Some Sweet Chilli Nuts & Seeds standing upright behind them on a beige background.
Multiple glass jars of assorted nuts and seeds lying on a white surface, with colorful labels indicating flavors like Cheezy, Cinnamon, Chipotle, Sea Salt, Sweet Chilli, and Cacao.
A glass jar of organic, activated chipotle nuts and seeds, labeled as prebiotic, rich in nutrients, high in protein, with natural ingredients, placed on a pink surface surrounded by beige stone pieces.
Hand holding a packet of Soul Some organic activated chipotle nuts and seeds on a beige background.
Package of Soul Some organic activated sea salt nuts submerged in water with ripples
A person's hand holding mixed nuts, with a partially visible salt bag nearby. The person has blue painted nails and is wearing a ring.
A clear plastic tube lying diagonally on a white surface, with the top part filled with chocolate-covered nuts and the bottom part containing plain nuts. The tube has a black label with gold and beige text, indicating it contains organic, activated cacao super nuts with Lion's Mane.
A glass jar of organic cinnamon maple super nuts with Reishi mushrooms on the label, placed on a light-colored surface next to large beige and cream-colored stone blocks, casting a shadow to the right.
A hand with blue-painted nails holding an orange bag of Soul Some Cheezy nuts and seeds against a plain beige background.
A clear jar labeled 'Soul Some' Cheezy nuts and seeds with a black lid, placed on a pink surface with yellow flakes spilled around it.
Hand holding a beige packet of organic, activated almonds against a light beige wall.