Sequel Bakery

Brand Identity System

– Brand Identity System
– Illustration
– Packaging Design
– Merch Design

Blue background with yellow text reading 'SEQUEL BAKERY'.
Colorful abstract shapes and patterns on a dark blue background.
A red sandwich board sign with cartoon drawings of a pink spiky creature, a yellow four-leaf clover, and an orange carrot, placed outside a bakery. The sign has the text "Crumb together. There’s always room for one more." and the bakery's name "Sequel Bakery" at the bottom.
Person holding a smartphone displaying the Sequel Bakery app, with a speech bubble showing a pink cartoon star character, next to a white cup of black coffee on a wooden table.
Framed sign with a large abstract graphic resembling a cookie or cracker, with the text "butter believe it." and "SEQUEL BAKERY" written at the bottom, leaning against a wooden display case in a bakery or shop.
Close-up of green cardamom pods with some brown spots and stems visible.
White T-shirt hanging on a hanger displayed on a wooden fixture. The shirt has colorful abstract shapes and the text 'SEQUEL BAKERY' on the front.
Pink sign with black and orange text advertising bakery products, placed on a sidewalk in front of a wooden wall. Items listed include seeded sourdough, rye sourdough, rustic loaf, milk bun, Turkish loaf, croissant, almond croissant, cinnamon scroll, chocolate chip cookie, and banana bread, with their prices.
A poster with a yellow silhouette of a biscuit or pastry on a patterned background, sitting on a wooden slatted surface.
Close-up of a person holding a white coffee cup with red text that reads 'SEO', on a white saucer with a metal spoon, on a wooden table. There is a glass of water to the right.
Business cards on a wooden surface, one has a blue background with abstract shapes, the other has white background with yellow text reading "SEQUEL BAKERY".
A paper bag with the words 'Crumb together.' and a blue plant graphic, a pink cup with a floral design, and a wooden table surface.
The storefront window of Sequel Bakery with business hours listed, including Monday to Friday 6am to 3pm and weekends 7am to 12:30pm, with some decorative graphics.
Person wearing a white T-shirt with colorful abstract shapes on the back, standing in front of wooden shelves and white paper bags labeled 'SEQUEL'.
Close-up of a wooden bakery display sign with the text 'SEQUEL BAKERY' engraved on it.
Close-up of a slice of toasted bread with butter spread on top.
A person sitting on a wooden bench with a light gray tote bag hanging over the side. The tote bag has a yellow starburst design and text that says "Rise & shine. SEQUEL BAKERY." in purple and yellow. The person is wearing a white shirt and gray pants, with their arm resting on the back of the bench. The floor is wooden, and part of a shoe and a small rug are visible in the background.
White T-shirt hanging on a wooden surface, with colorful abstract shapes and the text "There’s always room for one more" printed on it.
Stacks of sesame seed coated breadsticks or baguettes with a golden-brown crust and a white filling visible through slight openings.
A person wearing a brown apron holding a tablet displaying the menu from a bakery called SEQUEL. The menu lists various pastries with prices. The background features a wooden interior.
A digital display showing various bakery advertisements with colorful backgrounds and images of baked goods.