Se Déa

Brand Identity System

We were entrusted with refreshing the Se Déa brand, enhancing its identity system to better embody the brand’s core values of creativity, beauty, and storytelling. The refreshed logo symbolizes the journey of self-expression and the endless possibilities that come from creative exploration. Through a thoughtful, minimalist approach, the new identity resonates with Se Déa’s narrative-driven aesthetic, seamlessly integrating with their design philosophy while allowing room for future growth and evolution.

Learn more at www.sedea.com.au

In collaboration with kafandco

Text that says 'SE DÍA' on a plain background.
A beige textured sofa with matching pillows on cream-colored walls and wooden flooring, with a laptop displaying interior design images and some books and a coffee cup nearby.
Interior of a modern room with a marble kitchen island, a black chair, a large window, and minimal decor including a towel on the wall and hanging lights.
A printed document titled 'Capability Statement' resting on a dark surface with a wooden armrest visible at the top left corner of the image.
Person wearing a black shirt carrying a beige tote bag with the text "SE DÉA" printed on it, against a plain white background.
Close-up of a bed with textured white bedding, a smartphone displaying a bedroom interior, a magazine, and a coffee cup on a white tray.
A bathroom vanity with a marble sink and backsplash, a tall mirror, and a vase with orange tulips.
A printed document titled 'Lifestyle aesthetics' resting on a black leather surface, with an artistic living room image at the top. The room features a yellow flower arrangement, modern decor, and a gallery wall.
Close-up of two white cards on a brown surface, with text partially visible on one card.