Resly

Brand Refresh, Website & Brand World

As Resly continued to evolve, its brand needed to evolve with it. The refresh reflects the business today - confident, progressive and setting new benchmarks for hospitality technology, while staying true to the mission that has always driven it: empowering property managers and hosts with intuitive software that simplifies operations.

The identity refines and evolves Resly's visual language through expressive typography, a vibrant colour palette and playful graphic devices, creating a flexible system designed to perform across digital experiences, marketing communications and print collateral. Extending into a bespoke front-end website experience, the refreshed brand brings greater clarity, consistency and personality to every customer touchpoint.

The refreshed brand aligns Resly's identity with the business it has become - creating a more confident, cohesive experience across every touchpoint.

A laptop displaying a website on a wicker coffee table next to a glass of iced drink, with a white upholstered armchair in the background and a notebook with a pen on top on the table.
Laptop on a white, textured couch displaying a website with purple and yellow accents.
Smartphone on a white table displaying Resly software for hoteliers, with a white ceramic decorative object and a wooden wall background.
Poolside lounge chairs with rolled towels on a tiled patio next to a swimming pool, surrounded by lush green tropical plants and palm trees.
Smartphone displaying the Resly website with a support message, placed on a white desk among a white ceramic decorative object and a glass of iced coffee, with closed curtains in the background.
Tablet displaying a property management website with a group photo and booking option, resting on a cream-colored textured surface.
White multi-story building with tall palm trees in front, small balconies with black railings, large windows, and a clear blue sky.
Tablet on a white surface displaying a webpage titled 'resy' with text about making easy property management, with a building and palm trees reflected on the screen.