Paddock & Paw

Brand Identity System

A luxury retreat for the modern dog.

Paddock & Paw approached us to create a brand identity for a new kind of dog boarding experience - one centred on comfort, connection and wellbeing.

Moving beyond the conventions of traditional kennels, we developed an identity that feels calm, grounded and quietly luxurious. Drawing on the Australian landscape, the visual language pairs timeless typography with a restrained palette to create a contemporary expression of modern country living.

Designed to position Paddock & Paw as a destination rather than a facility, the identity reflects a slower, more considered approach to canine care - one where trust, nature and connection sit at the heart of the experience.

A brochure or magazine titled 'PADDOCK & PAW' features a profile shot of a greyhound dog wearing a collar, lying on grass outdoors during the day.
A person holding a paper bag from Paddock & Paw with treats for dogs, using a paperclip, standing on a wooden floor.
Close-up view of white textured fabric with assorted business cards and a printed information sheet.
Two olive green leather dog leashes with gold hardware, placed on a textured beige stone surface.
Pamphlet and brochure for Paddock & Paw, a luxury dog retreat, with a photograph of a dog wearing a collar on the front cover of the brochure, placed on a white surface with dried grass-like plants around.
A gray tote bag with a line drawing of a dog and the words 'Paddock & Paw' printed below, placed on the floor near a wooden chair and a beige curtain.
Close-up of a gray backpack with a patch reading 'Paddock & Paw' attached to the front, featuring a mesh side pocket, against a black background.
Profile of a Weimaraner dog with a golden collar against a plain beige background.
Brochure for Paddock & Paw featuring a portrait of a dog with a tan coat, yellow eyes, and a collar, set against a beige background.
A smartphone displaying a website for Paddock & Paw, featuring an image of a dog running in a field with the text "Bespoke luxury for your pampered companion." The phone lies on a light wooden table next to a white wall.