Pools of Connection.

Developed in collaboration with NGNY, the new identity for the National Native Title Council reflects the organisation's evolution as the national peak body for native title. Designed to balance professional advocacy with cultural resonance, the identity provides a contemporary foundation that is calm, confident and built to evolve.

Inspired by the concept of Pools of Connection, the visual language draws from the natural forms of pools and ponds - places where stories, people and Country converge. A modular logotype and connection bracket provide a quiet, supportive framework, while fluid graphic forms create moments of connection throughout the brand. Together, they form a flexible system that adapts across print, digital and future collaborations, allowing diverse narratives and First Nations artwork to become part of the identity itself.

More than a visual identity, the brand was designed as an evolving platform for advocacy, storytelling and connection - one that reflects the depth, diversity and shared future of our First Nations communities across Australia.