Memphis

Brand Identity System

Project Deliverables

– Brand Identity System

Indoor scene at a train or metro station with escalators, a sign for an upcoming event in October 2023 about vegan burgers, and a large red sign with the word "MEMPHIS" on the wall. The area is dimly lit with concrete walls and ceiling.
A stack of circular objects with a label that says 'Help me I'm flaming' placed on a gray, marbled surface.
A top view of a glass of water with a dried lemon slice inside, placed on a round pink coaster on a gray marble surface. There are some circular colored coasters with text nearby.
Box of matches titled 'SHISHI' with a rainbow reflection casting a shadow on a grey surface.
Menu with Memphis-themed dishes, including Tenesse Classic, PCH, The Elvis, The Australian, and crispy fries, placed on a textured grey surface with a glass of red drink on the side.
A red Memphis-branded beverage menu standing on a gray marble table, with a dark curtain in the background.
Red 'SOLD' sign leaning against a brown velvet armchair in a dimly lit room.
A black floor lamp with a spherical white and black lampshade standing on a black round marble base. There is a red curtain backdrop and a laptop on a small black table displaying the word 'MEMPHIS' in red text, along with a quote. The setting appears to be a stage or presentation area.
Part of a brown paper bag with red circular stickers that have text on them. One sticker says "A little more bite and a little less bark" and another says "Help me I'm flaming."
Close-up of a textured surface with a marbled pattern in shades of gray and white. There are rectangular labels with text, including a red label with the word 'MEMPHIS' in bold pinkish-red letters, and other smaller text labels below.
A red vertical menu board with black trim against a gray brick wall. The menu lists food items and prices, including Tenesee Classic for $18, PCH for $20, The Elvis for $16, The Australian for $20, and Crispy Fries for $8.
Red poster taped to a metal surface with black blinds, with additional shadow reflections and sunlight.
A red Memphis note with the message, 'Girl you're gonna set me on fire,' attached to a black wire rack with a gold clip.
A yellow Memphis basketball tournament poster with red and black text, partially covering a black wire grid.
A woman wearing a white t-shirt and yellow wide-leg pants sitting on a black stool against a plain white background. She has short black hair, large hoop earrings, and is wearing black slide sandals with floral details. She carries a pink tote bag with red text that says 'A little more bite and a little less dark MEMPHIS' over her shoulder.
A person's hand holding a brown paper bag with the words "Memphis" in red capital letters. The bag has pink text that reads, "A little more bite and a little less bark." The background is light pink.
Close-up of a brown leather sofa and a red magazine on a black and white tiled floor.
A red small delivery vehicle with text on the side that reads 'American Classics Bar & Eatery, Help Me I'm Flaming, Est. 2023, A Little More Bite' parked on a city street in front of a white building with a black front door and a window. There are two small bushes in pots on either side of the door, and a black fence in front of the building.