Good Vibes Yoga

Campaign Design

We had the pleasure of collaborating with Good Vibes Yoga Melbourne to bring their vibrant message to life through various dynamic campaigns. Each project aimed to inspire and motivate their community, leveraging strong visual storytelling to engage their audience.

Discover more about Good Vibes Yoga

A New State of Being
This campaign focuses on the transformative power of yoga, with a clean, image-led design paired with flexible, curved, and shaped typography. The visuals evoke a sense of calm and empowerment, inviting people to embrace a new way of being.

A woman with short brown hair, topless, standing with her back to the camera, holding a large green leaf behind her back, in front of a white poster that reads 'A NEW STATE OF BEING,' with additional text about a sale event happening on November 22.
Two white flyers or posters on a white surface, featuring a woman in brown athletic wear performing a yoga pose, with the text 'WAY OF BEING,' and promotional details for a sale event.
A flyer featuring a woman with short brown hair and a large green leaf covering her chest, surrounded by text and images promoting fitness classes and memberships.

Inner Space, Outer Peace
For this campaign, we combined serene imagery with subtly dimensional, thoughtful typography, emphasising the connection between inner peace and outer tranquillity.
The design highlights the balance yoga brings to both mind and body.

Urban building with a large billboard showing two people holding flowers, with partly cloudy sky in the background.
A smartphone with a black case displaying the words "Inner space, outer peace" and an illustration of a flower, held by a hand against a plain gray background.
Poster featuring a man and woman facing each other with foreheads touched and hands near their faces, both dressed in neutral athletic wear, promoting an event or service called 'Inner Space'.
A tablet computer lies on a gray surface with a hand holding a stylus pointing at the screen, which displays the word 'simple' and a digital illustration of an anthurium flower.

New Year, Same You, Better Energy
A high-energy promotional campaign to kick-start the new year. This design is infused with vibrant colours and bold imagery, encouraging the community to tap into their best selves and elevate their yoga practice in the coming year. In addition to the core campaign elements, we also developed a range of digital art that captured the energetic and positive vibe of the brand, creating a visually striking and motivational experience across both print and online platforms.

A smartphone with a colorful abstract background on the screen, surrounded by pastel-colored oval and circular objects on a light pink background.
Multiple colorful flyers with splashes of pink, orange, yellow, purple, and green abstract art. The flyer text reads, 'New Year, Same Better Energy,' and includes details about a promotion offering up to 40% off on membership packs, ending February 29th.

Photography courtesy of Good Vibes Yoga Melbourne.