Byron Bay Bronze

Brand Identity Refresh

Project Deliverables

– Brand Identity Refresh

Blue background with white text that says 'Byron Bay' arched above 'Bronze'.
Business cards and a dark blue card with the text 'BRONZE' on it, placed on a blue background.
White tote bag with the text "Girls just wanna have sun" in orange, resting on a textured surface.
Close-up of a blue box with gold text and design, reading 'BYRON BAY BRONZE', on a white surface.
Person holding up a white T-shirt with a golden leaf graphic against a blue sky with clouds.
Blue brochure titled 'Sun-Kissed, Sun-Free!' with a white palm leaf graphic, placed on a yellow surface with a yellow background.
A person wearing light blue jeans holding a smartphone outside against a blue sky. The phone screen shows a product page for self-tanning lotion.
Two bottles of self tanning foam, one green labeled 'Dark' and one blue labeled 'Medium,' floating against a plain background.
Large outdoor billboard on a modern building featuring an advertisement for Byron Bay bronze tanning products. The ad displays a topless woman with curly hair, with gold decorative graphic elements over her lower body. The text on the billboard reads "Sun-Kissed, Sun-Free!" and includes the website "BYRONBAYBRONZE.COM.AU." The sky is partly cloudy, and there are some trees visible in the foreground.
Billboard advertisement for Byron Bay Bronze sunscreen, with the slogan "Sun-Kissed, Sun-Free!" on a blue sky background.