An invitation to tune in.

ATTUNE is a mental health festival created by The Indigo Project, bringing together psychology, sound and movement to explore how listening can help us connect more deeply with ourselves and the world around us.

We created an identity that sits between the digital and the organic. Fluid, three-dimensional forms bring a tactile, human quality to the festival’s digital presence, reflecting the shifting relationship between our inner experience and the world around us.

At its centre, The Indigo Project’s triangle is reimagined as an organic, pre-attuned form, a subtle connection to the festival’s origins and an expression of its own evolving identity.

Extended across digital artwork, campaign assets and animation, the identity moves and shifts with the spirit of the festival, inviting curiosity, connection and a moment to tune in.